Every business owner relies on a variety of tools to keep him or her informed. There’s Google Analytics to help learn about website traffic, and there are several tools out there that can also help you make the most of your email marketing campaigns by providing valuable feedback. Here are five of the best tools out there and what they can do for you.
Sidekick is more of an extension than a standalone application. It was created by Hubspot, and works well with Gmail, Outlook, and AppleMail. It doesn’t work on many other email services though, which is its only real drawback. Once installed, you can use it to choose which emails you want to track. Not only does it tell you who opened the emails you send, but it also tells you when they opened their mail and even which device they viewed it on. It will even tell you if they view the email more than once. It’s easy to use, but it provides a lot of very valuable information and detailed reports.
If you’re more interested in a mail tracking tool that was designed for marketing and sales purposes, then Contact Monkey is the way to go. If you already use Salesforce for Outlook or Gmail, then this tool will integrate seamlessly to give you all of the email tracking tools you need. Like Sidekick, it tells you who read your mails, when, and on what device. However, the major difference is that you do not have to leave your email app to do it.
ToutApp proclaims itself to be a “sales acceleration platform” that gives you real-time access to what is happening with the emails you sent. It goes beyond traditional metrics like who opened your mail and from what device; it can also tell you whether someone clicked a link in your email or even if they viewed a presentation that you placed inside of that email. The best part is that you will know all of these things right away, and you can even use the tool to create email templates, schedule emails, and much, much more.
Mailtrack is another free extension, similar to sidekick, that is available directly through Chrome for your Gmail account. This is a very, very simple service to tell you when your emails have been read without tons of bells and whistles that may be difficult for you to navigate if you’re just looking for simplicity. The dashboard will show you the basics, and it also gives you a list of emails that have not yet been opened.
Yesware comes with a variety of features designed to help you keep a very close eye on your email campaigns, and it is a favorite among those who prefer having precise control over the emails they send. You can find it in the Apple Store and it is also available for Gmail and Outlook. It allows you to see who opened your emails, whether they opened it on a computer or mobile device, when they opened it, and even from which IP address. What’s more, it allows you to schedule emails for later delivery, and choose which of those emails you want to track. If you want to identify your most interested email viewers, this is the tool for it.
Each of these five tools offers up something a little bit different, so your personal favorite may vary based upon the number of emails you want to track and the types of reports you want to generate. Learning more about each one can help you find the tool that fits your unique needs.