Small and midsize enterprises have access to plenty of free tools that can help them generate more website traffic, analyze their social media presence, and even come up with ideas for their next blog posts. Below, you will find five of the best – and completely free – marketing tools for SMEs available today.
#1 – Google Analytics
If you’re running a small business and you have not yet discovered the volumes of information that Google Analytics can provide, you should. You’re paying for a website, and you’re probably even paying for optimized content and SEO. Google Analytics will tell you how well your website ranks among others, and it can even tell you where your customers are coming from, how they’re accessing your site, how many of your visitors actually buy a product, and more. This is vital information for growing your business, and it’s all right there at your fingertips.
#2 – Hootsuite
Hootsuite is favorite in many industries since it provides an all-in-one hub for social media management. You can view all of your social media activity on multiple platforms – in real time – and all on the same screen. You can comment and post to all or some of your profiles at once, and you can even schedule certain posts for later, if you wish. It’s all about productivity and time-savings, and it can certainly be a lifesaver for marketers. The free version of Hootsuite supports up to three social profiles.
#3 – AdWords Editor
Making bulk edits to your Google AdWords campaign is probably one of the most frustrating experiences of your life. AdWords takes forever to load in the first place, and the original AdWords platform is anything but user-friendly. The Google AdWords Editor app makes everything much simpler. With it, you can make your campaign edits quickly, import and export changes, and even work offline.
#4 – Bit.ly
Part of your digital marketing campaign involves enticing people to click links. As such, you don’t want to post links filled with exclamation points and percentage signs for five lines on your Facebook updates; this is distracting to viewers. Bit.ly is a free service that allows you to shorten any URL to improve the way it looks, thereby improving click-through rates. You can also track the performance of your content – and it doesn’t cost a dime to create an account.
#5 – Boomerang for Gmail
If you want to get next week’s mass email or newsletter out of the way, the Boomerang for Gmail app is an absolute must-have. You can write out your email now and schedule it to be sent automatically whenever you choose. Just click “Send Later”, and either choose a date on the calendar or a text option from the drop-down box, such as “Next Wednesday”. It’s simple, but it really helps when you’re pressed for time.
SMEs have access to an abundance of free marketing tools, and if you aren’t taking advantage of them, you definitely should be. These five are by far the best of the best in terms of productivity and simplicity, but there are plenty of others out there that are free to download and use.