You already know that landing pages are integral for lead capturing and conversion, but you may not know that certain elements of your landing page design are more likely to convert visitors. Below, you can learn about these and how to incorporate them into your landing page.
#1 – Contrasting Colors
The entire point of your landing page is to catch the visitor’s eye. This is the point of first contact; the point where your visitor will inevitably decide whether to provide you with some vital information or click the “back” button on the browser. Using contrasting but complementary colors on your page allows the most important parts of your landing page – such as the call to action – stand out from the rest.
#2 – Using Real People in Your Photos
Photos should never exist on your landing page just to fill space. Rather, they need to be there in order to add value to the visitor’s experience. Studies show that visitors tend to ignore filler photos of objects or people, so why go to all of the trouble to use them? Instead, try to focus on making sure that everything on your landing page has some sort of purpose – including the photos. Try using photos of real people – preferably those who fit your target audience – instead of objects or other fillers.
#3 – Direct Your Visitors
Now that you’ve chosen a photo of a real person, use that photo to direct your visitors where to look. For example, if the smiling lady is looking up and to her left, then position the photo to the bottom right of the most important text on the screen. Your visitors will be drawn to that text by the eyes in the provided photograph, and you’ll have a better chance of capturing their interest – as well as their information. Make sure that the information the photo points to is valuable, and that it tells the reader something very important.
#4 – Use Visuals Where Appropriate
Too much copy on your landing page can actually push your visitors away. If your product or service is simply too complex to describe in a simple, short paragraph or a few nicely-placed bullet points, consider foregoing text and instead placing a neat diagram on your landing page. If you assume that a visitor is going to read every element of text on your page and fully grasp the concept of your product or service, then chances are good that you are missing out on very valuable leads.
#5 – Make Important Items Larger
The number one element on your landing page should be your call to action, and the second most important element on your page is your headline. Make certain that you don’t send your visitors on a wild goose chase trying to find either. You have about three seconds to make an impression on the people who arrive on your page, so take advantage of those three seconds. Make your call-to-action large, and make sure that your headline also stands out from the rest of your copy.
These simple design elements can take your landing page from only somewhat effective to incredibly effective seemingly overnight. Keep in mind that in today’s internet of things, it is important to grab and keep your visitors’ attention immediately.