There are numerous channels for online marketing, and you should use most of them. But out of all those methods, email marketing still remains the most profitable one.

According to a research, email marketing offers the best return on investment (ROI). For every $1 that you spend on email marketing, you get an average return of $44.25. No other online marketing method comes close to this.

So, here is my question for you.

What are you doing about it? Are you generating email leads from your website? Because if you are not, you are leaving a lot of money on the table.

Yeah, you can always slap an opt-in widget to the sidebar of your blog and be done with it, but that’s not really enough, is it? Almost everybody is doing it.

If you are serious about generating more email leads, you will have to be creative and unorthodox.

Don’t worry. We have you covered.

In this post, I discuss 5 unconventional ways for generating more email leads.

Ready? Let’s get started.

1. Specific Content Upgrades

Over the last 12 months, more and more websites have started using content upgrades, but it still is a relatively “unconventional” method. Moreover, many website owners are still not using this technique as effectively as they should.

The idea is to offer very relevant and targeted content upgrades to your blog readers. Providing generic content is not really the point here.

By the way, if you don’t know what a content upgrade is, here is an example.


Simply speaking, a content upgrade is usually a downloadable PDF file that includes additional content, value, tips, or tricks for the readers. To download the file, users will have to subscribe to your blog.

There are two ways you can use content upgrades for generating more email leads.

  • The first method is to create a bite-sized checklist or cheatsheet that summarizes your content. This method works, but it doesn’t offer a lot of additional value. Neil Patel often uses it on his blogs.


  • The second method requires you to bundle additional and bonus information in the PDF file and offer it as a content upgrade. In other words, the additional information would be only available to your email subscribers.

Here is an example.



2. Feature Box or Welcome Gate

While content upgrades leverage specific blog posts to generate email leads, a feature box or welcome gate optimizes the homepage of your website.

You see, no matter what you do, the homepage of your website is always one of the most visited pages. So, how can you optimize it for generating email leads for your business? Use a welcome gate as shown in the following image.


This is the first thing you see when you land on the homepage of Noah’s website, OkDork.

Bryan Harris of VideoFruit also installed his own version of welcome gate — he called it the ‘feature box’ — and enjoyed a conversion rate of a whopping 35%.

See the following image.



3. Exclusive Content for Email Subscribers

If generating email leads is your #1 priority, you should also give your website visitors multiple reasons to subscribe. In my opinion, providing special and exclusive content on a regular basis to your email subscribers is the best way.

Start sharing exclusive information, tips, tricks, and contents with your email subscribers. Also, specifically mention on your blog that your email subscribers get special content that the blog readers don’t. It will encourage more blog visitors to subscribe to your newsletters.

For instance, see Funds for Writers Newsletters. These newsletters contain a lot of great writing opportunities to freelance writers who have subscribed to them. As of now, the website has more than 35,000 subscribers!

For an ad-free version, it charges a fee, but you do not have to do it.

Here’s a simple rule to follow: If it makes you uncomfortable sharing such valuable information for free, you are doing the right thing.

4. Guest Blogging

Guest blogging is mainly used for three purposes:

  • For generating backlinks.
  • For stamping authority in your niche.
  • For reaching out to new audience groups.

But you can also use guest blogging for generating more email leads. Here is a very simple trick to it.

In the author box, do not write a generic bio or create a link to the homepage of your website. Instead, promote one of your free giveaways — or your email newsletter if it is offering a lot of valuable and exclusive information — and create a link to your squeeze page.

See the following example.


And here is a bonus tip.

If you can create a contextual link within the content of the guest-post, it will appear more natural to your potential subscribers. Moreover, you will also get a contextual backlink for your website, which is at least 5x more powerful than, say, an author-box backlink.


5. Add a Video Email Gate

You might be using videos to entertain or educate your website visitors, but I can bet you are not using videos for generating email leads, right?

Here is a very simple but highly effective technique that you can use.

Record an engaging video that has super valuable information for your target audience and share it for free on your website.

Here is the catch, though.

When the video reaches the halfway mark, it should stop and display a similar message like this.


In order to watch the rest of the video, the viewers will have to subscribe. If it is informational, valuable, and engaging for your target audience, it would convert more than 20% viewers.

Brian Dean is successfully using this technique to generate email subscribers with a conversion rate of 29%!

You can create this video email gate with Wistia. The particular feature is known as Turnstile.


5 Bonus Tips for Generating Email Leads with Unorthodox Methods

If you have come this far, you deserve a bonus, right? So, here are 5 more quick bonus tips that you can use to generate even more email leads.

  1. Cross promotion with another established blogger in your niche. You promote their list; they promote yours.
  2. Speak at a conference where the attendees are required to submit their email information. It is one of the quickest ways to generate interested email subscribers.
  3. Promote links to your squeeze pages/landing pages on different social media platforms. For instance, tweet the link to your free giveaway with a good call-to-action. Use the relevant hashtags for best results. You can also use images to attract more attention.
  4. Place an opt-in form on the ‘About’ page of your website. For many blogs, the ‘About’ page is often the most visited page. Check your Google Analytics account if you don’t believe me.
  5. Give free bonuses (product demos, shoutouts, etc.) to random people who tweet links to your squeeze pages.

Final Words

Email marketing is still one of the most profitable online marketing and sales channels. Therefore, it is important that you use it to its maximum potential.

Use the tips mentioned above to generate more email leads, which will, hopefully, lead you to more customers, sales, and profits. If you have any questions, feel free to ask.