With more than a billion people active on Facebook each and every day, it comes as no real surprise that your company needs its very own Facebook presence. With the seven tips listed below, you can make the most of every single post and generate quite the following on the social media network.

#1 – Optimize Your Profile

One of the very first things you should do after creating a Facebook profile for your business involves optimizing it. Facebook gives small and midsize businesses ample opportunity to describe what your company does, so be sure to use every single character available to you. Not only does it help your visitors, but it also helps drive search results.

#2 – Determine Your Audience

People of all ages and from almost every single country around the world log into Facebook daily. You need to determine which of these people will be your target audience. Are you a national company? You’ll need a nationwide campaign. Do you have an international reach? Make sure your content is easily translated into other languages. Do you operate locally? Use local keywords and hashtags in your posts.

#3 – Build a Fan Base

Instead of focusing on the number of fans your page has, focus on the quality of those fans. If a person likes your page organically, then chances are good that they have a genuine interest in what you offer. What’s more, the odds are also in your favor that the person who liked your page has some friends with similar needs and interests, which can generate even more likes. Give it time, and let it happen organically.

#4 – Create a Personality

Your business needs to have its own social media personality, and the best way to do this is to focus on the unique value that your company can bring to its customers. Focus on what separates you from your competitors, and decide how you want to deliver that information. If you want to be funny, be funny. If you want to be helpful, be helpful. Just remember to carry the personality you choose through every single update.

#5 – Create Engaging Content

Facebook algorithms favor content that viewers like, share, and comment on, so make sure the content you post generates those responses. You can post helpful videos related to your industry, or you can even hold contests for gift certificates to promote likes and shares.

#6 – Integrate Social Media into Your Marketing Campaigns

These days, it is crucial that every marketing campaign you utilize is completely integrated. Every single one of your marketing channels should build on all of the others in such a way that your brand’s image remains completely consistent. For instance, make sure that the same SEO terms you are using in blog posts find their way into your social media updates.

#7 – Analyze and Measure

Last, but most certainly not least, don’t forget to analyze your Facebook page and measure the results regularly. Facebook provides you with some pretty excellent tools to do just that, but make sure that you also understand how much traffic your Facebook page drives to your website and how much of that traffic is actually being converted into sales. This gives you a broader view of your impact on social media.

As you can see, Facebook marketing is all about engaging with people and making sure that you have an image that stands out. You’ll need the right personality and the right content for the perfect audience, and you’ll need to stay on top of trends in order to remain relevant.