When you’re first starting a business you are entering a marketplace that is more crowded than ever. Every year, over half of the businesses created don’t make it more than 12 months. The difference between the business owner who is going to make it over the long-term and business owner who isn’t able to compete is getting customers.
That means that you’re going to have to advertise if you want to get the word out about your product or service. But advertising when you’re startup can be intimidating or even tricky, which is why we have created this advice about advertising with tips to help you navigate through this strange new world.
Come up with Something Unique
If you can come up with a unique advertising strategy you will have more success than if you went with something that everyone else is doing. Take chances on your advertising. Come up with something that no one is ever seen before. Some of the most successful entrepreneurs in the world are as successful as they are because they saw something unique that they could do to advertise their product or service and they went with it.
Sell People on the Benefits Rather Than the Features
Every good salesperson knows that the reason people buy is because they see a benefit from a product or service in their own life. You could list all of the features that a product has to someone until you’re blue in the face, but unless they can actually see how they would apply it to their life they’re probably not going to buy.
Start Marketing As Soon As Possible
If you are waiting to market your product until the time is right you might be waiting yourself right out of great advertising opportunities. Startups should begin marketing as soon as they possibly can because it takes time to build up a customer base. You might be hesitant to launch a product before it is ready but you also don’t want to wait too long because when the time comes when you actually need those customers, you want them to be there.
Marketing Comes before the Product Anyway
If you are marketing after your product is created and fully developed then you are missing out on an incredible opportunity. Marketing after the product is a waste of time and money many times because the company doesn’t understand what the customer wants and won’t understand until they begin their marketing efforts. If you market first and create the product afterward, you are going to have a much better chance of success.
Make Customer Service Your Number One Priority
No matter what industry you’re in, no matter what type of product or service you sell and no matter where you are located, customer service should be your number one priority. If you are taking care of your customers and making sure that all of their needs are met and that they’re happy with your product or service they are going to come back, they’re going to tell their friends and family members and they’re going to talk about you on social media. Your customers are your number one asset.
Start Small When it comes to Marketing
If you have a new marketing strategy that you want to try out, be smart about it and start small. Don’t spend time and money on huge marketing campaigns that you aren’t sure will work. Test out your efforts in short time frames and with limited expense and then track the results carefully so that you will know what works and what doesn’t.
Forget about Making Sales
Obviously, the main desire of any business organization is to make sales, but experts say that companies that are too focused on sales turn customers off because they don’t understand who they are marketing to and why they buy. When you understand your customers and know what they want, you not only are going to have better customer service, you are also going to make more sales.
Ask Your Customers for Suggestions
Many companies resist getting feedback from their customers before they think it will make them look weak in the industry and as if they don’t know what they are doing. That’s not the case at all. Companies like companies that know what they want, even if they have to ask them first. Make interviews with customers a part of your strategy even before you finalize your product and always be asking what you can do better.
Don’t Be Afraid to Give out Freebies
If you have a good product, and you can afford to do so, don’t be afraid to give freebies to some people. This is definitely the case when you’re a startup business. No one knows about your product and no one is going to know unless you do something to get the word out there. If you are able to then give it away for free a few times. This will cause customers to start doing your marketing for you and the word will spread until you have brand recognition.
Make Sure Your Web Content Is Amazing
As a startup, you want to have a large web presence as soon as possible but that doesn’t mean that you should fill up your website or your blog with posts that are poorly written or overly promotional. Content is definitely important and getting content on your website will help you get found in Google and the other search engines, but unless you have quality content that makes your company look as if they are experts in the industry you are going to have a hard time convincing people to buy from you.
Keep up with Startup Marketing Trends
Finally, make sure that you are following the blogs and websites the track marketing trends – especially those for startup businesses. If you can jump on a marketing strategy quickly enough you may be able to make a huge impact for your company which will result in massive traffic and sales for years to come. There have been examples of companies that have done just that and set the tone for their entire business model.