by Colin Ferguson | Nov 7, 2019 | Marketing
A sales funnel is the collection of ideal events a lead goes through to become a prospect and then move from a prospect into a customer. That process can be made up of as little as two events: a landing page and an opt-in point – or as complex as some of the sales...
by Colin Ferguson | Mar 8, 2019 | Marketing
For any business to survive, it must have the ability to acquire new customers and retain existing ones. A business must, therefore, advertise itself and create a brand that customers will be loyal to. This is especially true for mortgage companies. Whereas in the...
by Colin Ferguson | Mar 21, 2017 | Marketing
Do you have a content marketing strategy for your business? Do you plan to spend more on content this year than the last year? If not, you should. On average, businesses spend 28% of their total marketing budget on content marketing. There’s a reason why businesses...
by Colin Ferguson | Mar 10, 2017 | Marketing
Using content curation is a fantastic strategy for bloggers and website owners that want to add more content to their site and that way increase traffic without spending countless hours writing blog posts. Content curation essentially means that you are collating...
by Colin Ferguson | Feb 6, 2017 | Marketing
Over 2 million blogs are posted every single day. Content marketing isn’t just a channel for the big boys anymore, it’s become a main stream channel for marketers and businesses of all sizes. But do you know what’s on the horizon for this year? Will article content...
