by Colin Ferguson | Nov 7, 2019 | Marketing
A sales funnel is the collection of ideal events a lead goes through to become a prospect and then move from a prospect into a customer. That process can be made up of as little as two events: a landing page and an opt-in point – or as complex as some of the sales...
by Colin Ferguson | Mar 8, 2019 | Marketing
For any business to survive, it must have the ability to acquire new customers and retain existing ones. A business must, therefore, advertise itself and create a brand that customers will be loyal to. This is especially true for mortgage companies. Whereas in the...
by Colin Ferguson | Mar 21, 2017 | Marketing
Do you have a content marketing strategy for your business? Do you plan to spend more on content this year than the last year? If not, you should. On average, businesses spend 28% of their total marketing budget on content marketing. There’s a reason why businesses...
by Colin Ferguson | Mar 10, 2017 | Marketing
Using content curation is a fantastic strategy for bloggers and website owners that want to add more content to their site and that way increase traffic without spending countless hours writing blog posts. Content curation essentially means that you are collating...
by Colin Ferguson | Feb 6, 2017 | Marketing
Over 2 million blogs are posted every single day. Content marketing isn’t just a channel for the big boys anymore, it’s become a main stream channel for marketers and businesses of all sizes. But do you know what’s on the horizon for this year? Will article content...
by Colin Ferguson | Dec 23, 2016 | Marketing
Can one powerful mobile app can grow your business? Sure it can, especially if it’s powerful. Years ago, if you found an app development company, you’ll have to pay through your nose. You’ll also need a thick skin, because you’ll have to wait for months to have your...
by Colin Ferguson | Dec 16, 2016 | Marketing
Brands are using growth hacking for a reason, and that reason hasn’t changed. Growth hacking, with all of the noise out there, is one of the proven ways to grow your user base, increase sales, and gain brand visibility online. Are you aware that Instagram hacked its...
by Colin Ferguson | Dec 9, 2016 | Marketing
Content Marketing: The Definitive Guide Content marketing is the one of the highest impact forms of marketing today. You can use it to automate your lead generation and boost your sales and profits. In fact, according to the Content Marketing Institute, “Content...
by Colin Ferguson | Dec 2, 2016 | Marketing
A part two follow up of the giant list of 19 effective content marketing tips we pulled together. We asked industry experts and business owners who have had success with content marketing for the #1 best tip that helped them succeed. Here’s what we got from them...
by Colin Ferguson | Nov 25, 2016 | Marketing
Can you truly boost online sales by 73%? Of course you can. I share some actionable tips to guide you along the way. Content marketing isn’t a buzzword, but a powerful tool to transform an average business into a world class brand. The ultimate objective of every...
by Colin Ferguson | Nov 25, 2016 | Marketing
Growth hacking may seem like a buzzword that’s flying around. But the truth is, it works. You may think it’s new, but a lot of businesses have been using it, and still use it to grow exponentially. Wikipedia defines growth hacking as the systematic process of...
by Colin Ferguson | Nov 18, 2016 | Uncategorized
AKA. How To Find Out if Your Content Marketing is Profitable (Or Not) “The only metrics entrepreneurs should invest energy in collecting are those that help them make decisions. Unfortunately, the majority of data available in off-the-shelf analytics packages are what...
by Colin Ferguson | Nov 14, 2016 | Marketing
If you’re a blogger, then you’re on a mission. It doesn’t matter whether you’re aware of it or not. Deep within you, you truly want people to listen to you, and trust you. Right? I’ve earned over six figure income as a blogger since 2014. And it all happened because I...
by Colin Ferguson | Nov 11, 2016 | Marketing
It would be the height of silliness to think we could list every single useful SEO tool on the market, but that won’t stop us from trying. Let’s phrase it another way. We might have omitted your fave tool on the list below. We’re human and everyone has different...
by Colin Ferguson | Oct 28, 2016 | Marketing
Everyone wants to blog. It’s simple, right? Just write your thoughts, hit publish, and voila! You’re a blogger. Indeed, the process of blogging is rather straightforward — but that doesn’t mean it’s easy. It takes consistent effort and hard work. But once...
