You already know marketing is the lifeblood of any business. But in the competitive business world, bare-thread marketing is no longer enough. Automated marketing is the new marketing tool that's helping small businesses to run successful marketing campaigns without breaking the bank. Likewise, the larger enterprises are leveraging on automated tool so as to foster closer ties with their customers and improve their sales process in its nascent stage. Even then, implementing a successful automated marketing campaign requires a deep understanding of the whole process. Anything to the contrary almost always results to loss of sales, squandering of resources and [...]

The way business is done has significantly changed during the past decade. In this era of internet accessibility, most companies have had to change with technology and adopt automated marketing strategies to reach out to potential clients or be left behind. A majority of potential clients and consumers are tech-savvy people who increasingly rely on the internet to acquire information, make orders and purchase products and services. It has become increasingly imperative for B2B companies to become highly flexible and change with the times in order to maximize their sales and survive in today’s dynamic business environment and have a [...]

No so long ago, B2B Technology Marketing Group published the 2015 B2B Lead Generation Report that highlights the challenges faced by, optimal practices and pivotal trends for B2B marketing professionals. The findings of this year’s report are quite surprising. From now onwards, B2B marketers should apparently prioritize increasing the quality and volume of their leads. Apparently, the biggest challenge of B2B marketing professionals is to ensure that the leads they generate are high quality leads. Moreover, one of the reasons many marketing professionals have not been able to succeed at B2B lead generation is because they do not have enough [...]

If you fall under this category, then it is time to put your thinking caps on and figure out how best to grow the business using advanced technological systems. Regardless of whether you are selling furniture to existing companies for instance or perhaps security systems to large corporations, there is always some room for growth to maximize on profits. With this, how then can you use the latest B2B marketing automation systems or tools to boost your business? Let’s have a look at some of the best available marketing automation tools for B2B currently and how they work at growing [...]

What is marketing automation? This is a way of collecting information, and triggering events based on it, in order to produce workflow that engages human touch. This has actually revolutionized how b2b businesses structure the marketing programs they plan to use. The internet-marketing world has enabled people to collect large amounts of data about customer interaction and this is actually making it hard to manage all that data. Customer interaction Having an online presence is no longer just about having a website, to be able to stay in the competition, there is a need to have a share of the [...]

Marketing automation refers to strategies, tactics and software that allow businesses and companies to automate repetitive tasks, manage complexities, optimize and measure efforts, processes, and outcomes. These methods allow the company to nurture prospects with personalized valuable content. Such valuable and highly personalized content turns prospective customers into real buyers and end up satisfied. Marketing automation generates significant sales for B2B companies thus providing significant returns on investments. It focuses on moving inquiries or prospects from the top of the marketing chain, through to leads that are sales-ready at the bottom of the marketing funnel. Marketing automation provides B2B marketers with [...]

In the rarefied world of sales and marketing professionals, marketing automation has been one of the most debated topics recently. While it is true that, traditionally, marketing has been one of the professions most susceptible to new buzzwords touted as the panacea for all ills afflicting companies, things do appear a little different in the case of marketing automation. Marketing automation, in and of itself, can be understood as a catchall phrase for software that enable companies to not only automate a range of marketing processes but also measure assorted marketing tasks. Automation of marketing tasks such as customer classification, [...]