Look, I get it.
You are probably sick and tired of hearing about why “content is king” and how you need to start implementing content marketing into your daily to-do list.
And here’s the thing.
I am sick of it too.
If you are a savvy online entrepreneur in the year 2016, then you have already developed a content marketing strategy that you are executing.
No one needs to tell you how important it is.
While the rest of the world drones on about the importance of content marketing, I thought I would write something a little bit different.
I thought that I would provide you with some of the best content marketing tools in the industry to help you take the strategy that you have already developed then and improve it tenfold.
So, if you are tired of hearing about why you should practice content marketing and want to learn how you can improve your content marketing with some simple tools, then read on.
One of the most challenging parts of content marketing is coming up with ideas.
Typically, if you want to come up with good ideas, you have one of two options.
You can sit in a candlelit room, light some incense, play a little Bach, and do a thousand “ommms” while you wait for an idea to hit you.
Or you can spend a couple of hours surfing the internet, looking for a way to draw inspiration from the latest content.
However, with the app Feedly, there is a third option.
Instead of chanting like a Tibetan monk or spending hours looking at different blogs and online magazines, Feedly consolidates the best of the web into one place.
Feedly allows you to create a custom feed that compiles all of the most relevant and inspirational content into one place.
This makes it easy for you to find and draw inspiration from content across the web for use in your content marketing efforts.
You can subscribe to as many different publications as you want, and Feedly will organize it all into an easily scannable and digestible “Idea Feed.”
One of the most important parts of any successful content campaign is email marketing.
Despite the prevalence of social media, SMS, and other marketing tactics, email remains of the best ways to quickly and efficiently share new content with a large group of people.
However, to be blunt, most people suck at email marketing.
MailChimp however, makes email marketing so simple a monkey could do it (it’s a bad joke I know).
MailChimp allows you to easily build an email list, setup and track new campaigns, and efficiently handle unsubscribe requests.
The best part is that your payment depends entirely upon the current success of your business.
If you have fewer than 2,000 subscribers, MailChimp is completely free.
Once you pass the 2k threshold, prices increase marginally making it an extremely affordable option for most business owners.
And, if you want to get fancy with your marketing, MailChimp even offers an impressive list of upgrades for as little as $10 a month.
From automation to delivery by time zone to email chat support, MailChimp has it all.
3. Atomic Reach
What if you had a personal in-house editor and impact specialist that read every single one of your new articles before you released them?
Well, with Atomic Reach, you do.
This tool from Atomic Reach is sort of like a cross breed between your 12th grade English teacher and a marketing consultant.
It analyzes your new content and then tells you the kind of impact you can expect from that content.
It’s not just a shot in the dark speculation either.
Atomic Reach has a sophisticated algorithm that analyzes 20 different factors before it gives you an impact rating between 0 and 100.
This means that you will be able to effectively gauge which content you should market the most heavily and the changes necessary to your less impactful content.
Atomic Reach even makes this process feel like a videogame with its built in editor that allows you to watch your impact score increase as you make changes to your content.
In addition to this, Atomic Reach will even help you tailor your content to specific audiences.
Whether you are writing for the common everyday man and woman, the academic, or even the genius level audience, Atomic Reach will grade your content and tell you whether it is too simple or advanced.
You know the old saying that a picture is worth a thousand words?
Well, how many words do you think an infographic is worth?
The folks over at Easel.ly seem to think that it is quite a few.
They have created a simple to use and easily accessible tool that accomplishes its goal of helping you easily create and share infographics admirably.
No matter what sort of infographic you are looking to create, Easel.ly has the tools and resources that you need.
The site comes with thousands of free infographic templates and an easy-to-use drag and drop tool that allows you to design and create incredible infographics.
It has never been easier to create unique, well made infographics than it is with Easel.ly.
And, if it is good enough for the 800,000+ users who have already created over a million infographics, then it is probably good enough for you and your business.
While the name (which is a disparaging British slang term) is about as ridiculous as calling a grocery store “Ralphs”, the quality of the service cannot be beaten.
One of the best ways to make your content stand apart online is to include breathtaking, original images instead of the generic Shutterstock photos.
However, since services like Adobe Photoshop tend to come with a hefty price tag, most entrepreneurs tend to invest their money into other areas of content marketing.
Luckily, GIMP provides a free alternative that allows you to edit, retouch, and build composite images.
Heck, GIMP even allows you to create custom new images.
Despite the nonexistent price tag, GIMP still provides a slew of powerful editing tools that allow you to do pretty much everything that other programs do.
Only, you don’t have to break the bank to do it.
If you have incorporated Instagram into your content marketing and social media campaigns (and you should have) then you inevitably understand the importance of hashtags.
Used properly, hashtags can accelerate the growth of your Instagram reach one hundred times over while simultaneously helping you reach the right audience.
Used improperly and hashtags will simply be a waste of your time that clutters the description beneath each of your photos.
Luckily Tagboard makes hashtag mastery simple.
Tagboard is not your run of the mill hashtag analytics tool either.
It allows you to track where your hashtags are used in real time and then takes things a step further by analyzing the current public attitude towards those hashtags.
It even allows you to create automatically updating “tagboards” that are a collection of the most popular posts.
This allows you to ensure that you are keeping your content fresh and your marketing tactics up to date.
Imagine a content marketing tool that all but eliminated the need for tedious hours of content marketing research.
A tool that meant you didn’t have to spend ages each week browsing through trending keywords, developing high converting headlines, or deciding where to advertise.
Well, BuzzSumo is that tool.
Its analytics-driven system will help you to quickly and easily find the most influential content and companies within your niche.
This is an easy way to discover trending content, improve the quality of your headlines, refine your keyword targeting, and even figure out where to advertise based on your audience.
BuzzSumo will make your life easier in ways that few other tools can.
And not only will it make your life easier, but it will make your content marketing more effective, more targeted, and ultimately more successful.
I know that one of the biggest struggles for many entrepreneurs is regularly writing high quality content that people want to read.
This is especially true if you do not consider yourself a particularly good writer.
Copify solves this problem admirably.
Unlike websites like UpWork and eLance, with Copify, all writer are thoroughly screened and given strict parameters for their content creation assignments.
This ensures that you will be able to generate incredible content on demand without having to write or edit a single word.
Content marketing is one of the fastest growing marketing channels, as such, Google and other search engines are trying to find better ways to assess content quality for ranking purposes. One factor that has begun to shine is click through rates from a search result.
The better your click through rate, the more traffic you get from organic search and the higher in the search rankings you’ll rise.
YoRocket aims to help you come up with the most appealing and clickable page titles you can put together. It has a simple ranking system based on a solid copywriting formula of what should be in a headline.
It even measures traffic before and after making changes to ensure you’re seeing an improvement.
No matter how good of a builder you are, you can’t build a house without the right tools.
It’s like trying to perform micro-surgery with your bare hands, it just won’t happen.
And your business is no different.
If you want to succeed at content marketing and business, then you need to build a tool chest full of the best and highest quality tools available.
And with the above 9 tools, you now know exactly which tools to invest in.
So pick a few to get you going and use them to take your content marketing to the next level.
You will be glad that you did.
Which content marketing tools do you currently use?