Facebook’s advertising campaign tools are fairly cut and dry. Simply upload a photo, write some copy, choose your demographic, and set a budget, and you’re ready to go. There are a few ways to make sure that your Facebook ad campaign is engaging and interesting despite the simple process, and you can learn all of the tips and tricks below.

Know Your Goal and Audience

Before you can start adding creativity to your ad campaign, you must first know what you want your campaign to do. Will it drive traffic to your page or site? Will it sell something for you? Will it simply improve brand awareness? Once you know what you want your ad to do, then you need to choose your audience. Are you targeting younger people? Business owners? Homeowners? Parents? All of these things are important as they can help direct some of your creativity.

  • Take the time to brainstorm about who your target demographic should be. Then, create a campaign designed particularly for that demographic.
  • Decide what you want your campaign to do for your business, and include content that will help you reach that goal.

Choose a Subject and a Photo

Next, as you think about the audience you hope to reach and the message you want to portray to that audience, consider an interesting subject that can help you promote your business to those people specifically. For instance, if you want to drive traffic to your site, then you’ll need to post something interesting to get your target demographic to click. Assume your company sells curling irons and other hair styling accessories. You might choose to feature a beautifully-coiffed woman in your photo along with a short post about how the right products can help anyone look amazing. You won’t be selling a specific product with your post; you’ll be generating interest in your company as a whole.

  • Make sure that choose a subject that fits your unique goal. Keep it simple and to the point, but broad enough to generate interest from your chosen target audience.
  • You should always use well-lit, high-resolution photos for your posts. Avoid using clipart as it feels unprofessional, and toss any “bad” photos (pixelated, blurry, etc.) for the same reason.

Write Outstanding Copy

All too often, people feel as if they need a degree in creative writing to come up with effective content for a post. This is not at all the case. Simply put yourself in your target audience’s shoes and ask yourself what would drive you to learn more about the company. Make sure that the content you write suits the photo you’ve chosen as well as your goal for the post.

  • Remember that your overall tone reflects on your business and its reputation. If you want to be funny, be funny. If you want to be serious, be serious. Just make certain that your content engages and interests your audience.
  • Keep your post short and to the point; people will not stop scrolling long enough to read more than a couple of lines of text.

For the most part, being creative with your Facebook advertising is not as difficult as people make it out to be. By choosing a clear audience and goal, uploading a beautiful and professional photo, and making sure that your copy is short, to the point, and entertaining, your creative Facebook ad can take your business a long way.