In marketing it is vital that you stay on top of the latest tips and strategies, keeping your finger on the pulse of the industry. That is how you keep your edge – and edge out your competition. Things move fast in this world, though. It’s easy to get left behind.

Digital devices are dominating and there’s no going back. All you have to do is look at the stats for Black Friday and Cyber Monday 2015. On Black Friday consumers flooded retailers to snatch up some great deals – to the tune of a record $2.74 billion. The following Cyber Monday set a new record with $3.07 billion worth of merchandise sold. If that isn’t a case for mobile marketing, nothing is.

When you consider that 80 percent of consumers own at least one mobile device and 55 percent of them grab their devices before they grab their coffee, it doesn’t take a rocket scientist so see the mobile marketing is vital. Your customers are researching products, making purchases, and accessing social media from their devices so by maximizing your marketing strategies on Facebook you can reach more new customers, get leads, and connect with existing customers to establish customer loyalty. These five Facebook ad strategies will reinvent your mobile marketing and get you the most bang for your advertising buck.


Use Custom Audiences To Build Loyalty And Generate Leads

Upload a subscriber email list, a purchaser contact list, your customer phone list, or use your existing Facebook contacts for your company page. From there, create a custom audience based on certain actions, visitors, or activity.

What this means to you: You can connect with your existing app users and customers, allowing you to reinforce your brand and build customer loyalty. You can also nurture new leads by making certain deals available to only them.


Utilize User’s Recent Purchasing Activities

In 2013 Facebook partnered with several data brokers which gave them access to millions of active consumers the world over. One of the companies, Acxiom, claims to have 1,500 data points for each of the 500 million active consumers in their database. This means Facebook knows where people are spending their money which give insight into lifestyles and behaviors.

What this means to you: You can choose marketing paths that correlate to how and where consumers are spending their money. This allows you to better tailor you advertising to your target market and put your ads in front of the people who are looking for what you have.


Let Layered Targeting Options Zero In On Your Audience

Facebook allows you to layer your targeting so that you can really zero in on your perfect customer. You can use geolocation data, demographics, and consumer behaviors to reach smaller or more specific audiences. Examine your audience and determine their needs, their intent, and what things they will respond to then you can direct your marketing to answer those specific qualities.

What this means to you: You can really zero in on a certain audience so if you have a special for, say, senior citizens, you can use layered targeting to reach only that group.


Life Events Targeting Lets You Meet Your Customers Right Where They Are

Some marketing campaigns target consumers who are experiencing certain life events like having a baby, getting married, or moving. When you have a product that meets the needs of a specific life event you can use Facebook’s life events targeting to reach them at certain time intervals of a year, six months, and three months.

What this means to you: You can choose the life event that best corresponds to your product or service and select the date range that works best for you. Then you can put your ads directly in that target group’s hands.


Expand Your Targeting With A Lookalike Audience

A lookalike audience lets you mirror your fan base on Facebook which broadens your target audience, using specific profiles and criteria. This way you create a new audience that looks like your existing audience.

What this means for you: You can expand your target audience but still keep specific parameters.


What’s Next?

How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand on Facebook? Make sure to share them with us in the comments below. I would love to read them.


Sophorn is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting and automation.

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