Landing pages are those that a website visitor arrives at after they have clicked on one of your adverts elsewhere on the internet. As a result, these pages must be fully optimized to ensure that they are able to generate the leads that they were intended to. Below are a few crucial elements that should be incorporated into any landing page to ensure that it converts leads to sales.
Align your Ad with your Landing Page
This is one of the most important ways to ensure a healthy conversion rate. When clicking on your adverts, web users will expect to find information pertinent to the ad on the landing page that they have arrived at. For example, if your advert is informing visitors of a promotional offer on sports clothing, you need to ensure that they are taken to a landing page where they will be able to view the promotional offer on the sports clothing. Failure to get this right will either confuse or frustrate clients, which will result in them going elsewhere to make their purchase.
When designing your landing page, you need to ensure that the overall design of it is clean and uncluttered. Don’t be afraid to have a few areas of white space on a landing page, as this can in fact enhance the important features on it. It is recommended that you place as much of the information pertaining to your special offer or promotion above the fold on the landing page as possible, as this will enable a customer to find it quickly and easily.
Strong Call to Action
With the exception of a catchy headline, this is usually considered as being the most important element on a landing page. If there is no clear and concise call to action on your site’s landing page, visitors will not know what to do when arriving on it. As a result, you should ensure that your call to action is strategically placed and any other information pertaining to your offer is easy to read and understand. If your landing page contains a registration form, be sure to only ask for information that you are going to use – in most cases, all you will need are names and email addresses.
Don’t Forget Mobile Internet Users
Another crucial element of a good landing page is responsive design. With mobile internet usage figures skyrocketing year upon year, your landing page design needs to be fully responsive in order to generate as many leads as possible. If your landing page does not display properly or some of the crucial CTA elements don’t work on mobile devices, you will be losing out on many potential leads and opportunities.
It is also important that you take the time to create a unique landing page layout – using a pre-made template will not enable it to stand out as it should. Landing pages that contain the above mentioned elements will generate far more leads and result in many more conversions than those that don’t.