When you are a startup you can be difficult to know how to get leads that your company so desperately needs. This is especially true if you haven’t been involved in the world of Internet marketing in the past. Even an experienced Internet marketer is always looking for new ways to get leads, but when you’re a startup it might be difficult to find places to start looking. In this article, we will go over some of the best ways that a startup business can get leads so that you can you’re your business and get the success that you have always wanted.
Groups on LinkedIn
If you want to know what social network has great conversion rates look no further than LinkedIn. Successful people spend a great deal of time on LinkedIn for a reason. They know that their customers are also on LinkedIn and it is one of the best places to get referrals – especially if you are in the B2B business. So, go find a group on LinkedIn within your particular area of expertise or industry that has a large membership, and then start participating as much as you possibly can. Become the biggest participant in the entire group.
Create Something Valuable Then Give It Away
This is one of the most effective ways to get leads for your business. Create something that you offer for free in return for someone’s email address. This can be software, an e-book, an audio file, courses, guides, infographics or anything that you can think of that would be valuable to somebody else and would entice them to enter their email address in order to get it.
Once you have something that you can give away for email addresses (or whatever information you need for a lead) then go crazy marketing it. Remember, you’re giving it away for free so don’t be afraid to offer it everywhere that you can think of – forums, in blog comments, on YouTube videos or any other medium that you can think of where someone that you are targeting may see it and decide to take the chance that it might be great and sign up for your mailing list.
Create a Blog and Then Use It to Answer Questions
A great way to get leads is by creating a blog that you use to answer questions. You can find the questions anywhere, but they should definitely be questions that are commonly asked within your industry but don’t have obvious answers. You have probably come up against some of these questions already if you have been in your industry for any length of time. If not, forums are the one of the best places to find questions because that’s where people go when they need answers. You can also check out Quora or Yahoo answers.
The great thing about this method is that it not only brings in traffic to your website which you can possibly convert but it also build your expertise in the industry. If you can build your expertise enough people will be coming to you to ask questions and that will mean even more chances to convert people. Creating a blog is simple but make sure that you update it regularly; release your blog post on the same day every week and be consistent in quality, length and other factors.
Interview Experts Who Are in the Same Industry as You
When you interview experts in the same industry as you are, the people who follow them are going to come over and check out the published interview when you put it on your blog. Obviously, you want to make sure that they know where to send their people and you also want to make sure that you ask the right questions so that anyone who reads it is going to find value in it. Remember the better your questions are, the more trust people will put in you as an industry expert. It’s actually pretty easy to get people within your industry to do an interview if you offered a link back to their own page. You don’t want to do this with a direct competitor but definitely stay within your industry.
Holding Webinars on Relevant Topics
Another way that you can show your expertise in your industry is by holding webinars. The great thing about webinars is that people often are willing to pay for them so what you can do is offer a free webinar is a trial and then tell the people that attended that you are holding further webinars that they can either subscribe to your email list for, or they can actually buy whatever product or service that you are selling as their entry fee for your future webinars. If you do this correctly it works very well but even if you offer webinars for free, as long as you make some sort of reference to your product or lead people to your site, you will find this a successful way to get leads.
Spend Time Building Relationships on Social Media Platforms
Finally, spend some time on social media to actually get to know the people that you are following you are following you. Find people within your industry and get to know them. Twitter is difficult to do this on but not impossible; Facebook is pretty much made for this sort of thing. Participating in people’s posts will definitely get them to take a look at your page and possibly get on your email list or even convert to a customer.
These are just a few of the ways that you can get leads as a startup business. How exactly you go about these particular methods or any others depends upon what type of people you’re trying to market to and what the product or services that you are selling. B2B is different than selling to regular customers so each requires their own unique strategy and there other things that may be different as well depending upon what your business is.