If I were asked to pick a theme song that describes the life of most small business owners and budding entrepreneurs, it would have to be “Go it Alone” by Beck.
You see, most business owners are fiercely independent and incredibly self-reliant.
And while these traits are absolutely essential to start a business, they can be incredibly damaging to your long term success.
In fact, the very characteristics that helped you kill your 9-5 and become “The boss” will be the same characteristics that could lead to your company’s demise.
Because business is not a solo sport.
There will come a time whenever you need to hire help so that you can overcome a certain obstacle that is holding your business back.
And for most entrepreneurs, one of the first places that they will need to hire help is in the arena of marketing.
In the rapidly evolving world of modern business, you need to have the expertise of someone who specializes in marketing if you want to take your business to the next level.
Don’t believe me?
Well, let’s change that.
Sit back, kick your feet up on the desk, and open up a Diet Coke, because I am about to show you exactly why you need to hire a marketing consultant to grow your business to new heights.
1. They Are Up To Date On The Latest Trends And Evolutions
Let me ask you something.
Do you really know about the latest trends and evolutions in the online marketing world?
I mean come on.
Do you really have the time to manage employees, develop new products, create content, make sales pitches, track down leads, and stay on top of all the latest going ons with online marketing?
Because if you do, then you are in the wrong business.
You should sign up to be the next Superman or something, because anyone with those abilities is wasting their time as an entrepreneur.
It’s just not possible to manage all of the different aspects of your business while staying on top of all the latest marketing trends.
This is what makes hiring an outside marketing consultant so essential.
It is literally their job to stay up to date with the marketing world and understand how the changes and evolutions will affect your business and marketing strategy.
They will know the current best practices, the social media strategies that are actually working, the most important platforms for you to focus on, and so much more.
Not only will this save you hours of time, but in the long run, it will save you thousands of dollars.
2. A Consultant Will Develop A True Strategy
Marketing strategies are a little bit like New Year’s resolutions.
Everyone creates them, but few people create a true plan to achieve them, and even fewer people actually follow through on that plan.
Most people’s marketing plans look something like this.
- Create random Facebook Ads and dump hundreds of dollars into them
- Post on IG randomly with pics that don’t make sense for your niche
- Email new articles to your list while trying to sell them unrelated products
- Post funny cat memes on Twitter to show people you have a sense of humor
- Scratch your head awkwardly because you don’t actually know what you’re doing.
While you might be laughing at the above list, there are many entrepreneurs who genuinely have marketing plans that resemble the above satirical bullet points.
Or worse yet, entrepreneurs who have no plan whatsoever.
This is where a consultant becomes a lifesaver.
Any consultant worth their salt will not just suggest that you develop a marketing plan that will help you stand out from your competition, they will demand it.
And more than this, they will equip you with the tools, knowledge, and resources you need to make sure that you develop the best strategy possible.
They will pick every detail apart and recommend ways that you can improve your ideas and increase the efficiency of your plan.
They will help you develop a strategy that will wipe the floor with your competition, leave everyone else in the dust, and rocket your business into your ionosphere (wherever the heck that is).
3. Consultants Will Increase Your Effectiveness
You remember in the Four Hour Work Week how Tim Ferriss seemed obsessed with this thing called Pareto’s Law?
Well, his obsession is pretty well founded.
You see, way back in the day, an economist named Vilfredo Pareto discovered that 80% of the results in nearly any given field came from only 20% of the actions taken.
He found that 20% of the population earned 80% of the income.
He found that 20% of the population owned 80% of the land.
And he got his green thumb on and found that 20% of the pea pods in his garden produced 80% of the peas.
And while the principle was developed for economics (and apparently gardening) it is equally applicable to marketing.
So, what this means, is that 20% of your Facebook marketing will result in 80% of your leads and sales.
20% of the emails you send will result in 80% of the responses and conversions.
And 20% of your entire marketing campaign will yield 80% of the ROI.
Now, this presents a unique problem and opportunity for you and your business.
The thing is, unless you are a marketing genius you probably will not be able to identify the critical 20% of your marketing efforts that will yield the greatest results.
However, if you are able to hire the right consultant, they will be able to help you uncover the highest performing activities that you should focus on.
They will be able to help you track the KPIs of your marketing campaigns so that you can identify where you should be investing most of your time and money.
And in the end, this knowledge will allow you to massively boost your efficiency and cut back on unnecessary marketing costs.
4. Consultants Will Help You Stay Focused
Here is the deal.
Most of us know what we need to do when it comes to our marketing campaigns.
Maybe we don’t the best practices or exactly how to be as effective as possible, but we have a general idea of what steps we need to take to grow and promote our business.
So why the heck don’t we actually do it?
Is it laziness?
Is it stupidity?
Is it just that we hate ourselves and don’t want to succeed in business?
If you ask me, no, no, and hell no!
The problem is, we don’t have any accountability structure in place to ensure that we follow through on what we know.
Consultants provide this accountability and so much more.
Whenever you are paying someone thousands of dollars to tell you what to do, you can be pretty certain you are actually going to take the steps necessary to do it!
While you can achieve the needed accountability in a number of other ways, hiring a consultant is one of the most efficient and guaranteed methods available.
Not only will they hold you to your marketing plan, but they will also add tons of value in the other ways that we have mentioned in this article.
5. You Need To Train Your Marketing Staff
Maybe you aren’t in the same boat as some of the other entrepreneurs reading this.
You don’t feel the need to do things yourself.
In fact, you already have a fully staffed in-bound marketing department.
But maybe you are noticing that they aren’t exactly achieving the results that you had hoped they would.
Their campaigns aren’t really performing the way you thought.
And if you are honest with yourself, your team might kind of *whispers softly* suck.
This is not the end of the world.
Most marketing teams simply need a little bit of guidance and instruction and they can quickly go from ground zero to big bad superhero.
And marketing consultants are like the radioactive spider that will bite your staff and give them marketing superpowers.
Not only can they help you and your marketing team identify weak spots and places where you can improve, but they can also train your marketing team and get their performance up to par.
This is a phenomenal way to improve the success of your marketing efforts without having to be directly involved.
And, since your staff will quickly develop their superpowers and be climbing marketing walls in no time, your consultant will actually be hired with a sort of planned obsolescence.
Once your staff is trained, you will only need your consultant on rare occasions to handle issues that your team cannot.
6. Your Business is Growing Too Fast For You To Handle Marketing
This is one of the best reasons to hire a marketing consultant.
If your business is growing so fast that you no longer have the time to focus on daily operations and focus on marketing, then it’s definitely time to bring in the hired guns.
Even if your expertise is in marketing, having an extra pair of hands to handle part of the burden of small business ownership can make a drastic difference in your company’s success.
If you have a consultant handling the ins and outs of your marketing campaigns, this will free you up to focus on more important aspects of business.
You can spend your time handling employees, improving product quality, and making sales, while your consultant runs your email, social media, and Google Adwords marketing.
7. Your Marketing Campaigns Aren’t Working
Marketing is like a relationship, sometimes, no matter how hard you try or what you do, you simply can’t fix things without a little outside counseling.
If your marketing campaigns are backfiring on you and leaving you with fewer leads and conversions, then you need to stop what you are doing immediately.
There are no “ifs” and’s” or “buts” here.
Unless you want your company to fall through the floor and plummet into the annals of entrepreneurial history, you must hire a consultant.
Whenever your marketing campaigns are failing, a consultant is like a paramedic who comes to the rescue.
They will put your marketing campaigns on a stretcher, jab an IV into their arms, and then pull out the defibrillator and bring them back to life.
And, if you hire the right consultant, they can typically have your marketing campaigns back in good health at a record speed.
Marketing is one of the most essential aspects of creating a thriving business.
Unfortunately, it is also one of the most difficult.
Unless you own a marketing business yourself, it is unlikely (and by unlikely I mean impossible) that you will be able to fully optimize your marketing all by yourself.
So if you are willing to hang up your pride and dish out a little bit of cash, you can transform your business at a rate you never thought possible.
All you need is to do your research, find the right consultant for your niche, and get down to it.
What has held you back from hiring a marketing consultant in the past?