If you’re a blogger, then you’re on a mission.
It doesn’t matter whether you’re aware of it or not. Deep within you, you truly want people to listen to you, and trust you. Right?
I’ve earned over six figure income as a blogger since 2014. And it all happened because I chose a path that I’m most passionate about – writing.
What’s your approach to blogging?
It wasn’t until August 2015 that I discovered this shocking truth:
“There is no right or wrong approach to blogging. The approach that works for you is right.”
Don’t be enticed by the next shiny object, or blog traffic generation techniques. Every single one of them that you’re aware of is effective.
The challenging part of the game is to make your blog work.
Use these 13 simple yet powerful blogging tips to gain more traction, and increase your revenue online.
1. Write For Yourself
Yes you need to write content that helps other people.
But you’re not out of the equation. In fact, if your content lacks personality, readers will not stick around. They would assume that perhaps a robot wrote the article – which is damn possible in today’s high-tech era.
To truly make your blog personal, you need to tell stories that challenge people to think, and act in the direction of their thoughts. All of these will show that a human being is behind the blog – and not a content spinner.
Use your blog to express your feelings, thoughts, and ideas. Don’t be in a hurry to get thousands of website traffic. Ideally, don’t use Google Analytics for the first few months to avoid disappointment, especially when all your efforts seem futile.
Be original and write from your heart. There will come a time when people will visit your blog and will link to your content page. Yes they will.
Adii, the founder of PublicBeta, has an exceptional experience writing for himself. It is a fact that when you write for yourself and do not look for the statistics and latest trends, it keeps you motivated.
2. Use A Strong Call-To-Action
Don’t leave your content naked.
Use CTA to nudge people into action. Did you know that targeted CTAs convert at 42%, but most bloggers don’t use call to actions on their content?
A relevant and clear call-to-action at the end of your blog post will get the job done. It tells the reader what they’re supposed to do after they have read the post; what specific action they have to take.
If you don’t tell them, they will move on.
Nate Kontny started using call-to-actions at the end of his posts encouraging readers to follow him on Twitter. The response has been great so far. This resulted in 335% increase in his Twitter followers in the first 7 days.
3. Use Statistics
Can I be straight up with you?
People don’t care about your content. What you say doesn’t count, especially when you’re a beginner with no influence whatsoever.
If people are not paying attention to your content, you’re not alone. A research study by the Content Marketing Institute showed that in 2014, 72% of marketers produced more content than the previous year.
Yet, 36% of businesses still struggle to create compelling content that will generate social shares, sales, and revenue.
Is this your biggest challenge?
If yes, then start using statistics, data, case studies, charts, illustrations, and informative memes in your content. Your engagement rate will increase.
You’re still reading this post because of the statistics that I included in it. When readers are engaged, they’ll share the post.
Aside that, your readers will see you as someone who takes the time to do proper research.
Neil Patel is probably the best guy who is using statistics in his blog posts. In one of his posts, he shares how he’s generated more than 41K backlinks and over 2,512K visitors using infographics.
In reality, readers will trust you if you share exact numbers with references in your posts.
4. Write Irresistible Headlines
The analysis of 150,000 headlines by Outbrain revealed that the best performing headlines had a number in them.
Using a number (or a digit) in the headline increases conversions. And the headline with an odd number has 36% higher CTR than the headline with an even number.
Headlines having a number in them are shared and referenced the most as compared to other types of headlines.
Headlines must be catchy, concise, and must use power words to persuade readers to read, share, and take the desired action.
5. Publish Content Consistently
Consistency is the key to success when it comes to blogging.
Businesses that post regularly and consistently on their blogs get new subscribers twice the rate of businesses that post once a month.
As a blogger, you should add content regularly. It doesn’t matter whether or not you see any change in traffic, sales, or clicks. Just keep posting new content at a steady pace.
When you’re done with content creation, draw your plan and get ready to promote the heck out of your content.
Blogging takes time to yield results. You need to stick to it. If you give up too soon, you’ll not have a success story to share and inspire other people.
It took Everywhereist 2.5 years from zero to 1000 visits a day.
At glance you can see determination at work. Imagine if the blog owner had stopped adding new content in those early days because it was not working for her.
The rule is simple – keep blogging consistently.
6. Write For Scanners
The majority of people who visit your blog don’t like to scroll down the page. Sadly, they only read about 60% of your post. In another study, it was reported that visitors only read 28% of the words on any given post or web page.
Therefore, go straight to the point and persuade readers. But make sure you cover the most crucial part of the blog post in the first few paragraphs, as the first few lines of a post are more likely to be read.
Joe Pulizzi says:
“A blog post is like a mini skirt. It has to be short enough to be interesting, but long enough to cover the subject.”
Writing short blog posts will also help you add content more often as compared to writing a lengthy post that takes several weeks to complete.
7. Promote Your Content And Blog
John Lee Dumas, the founder of Entrepreneur on Fire, says:
“Too often we think that we need to create more and more and more content, and this causes us to forget to promote and share what we’ve already created.”
Writing content is one thing and promoting it is another thing. If you aren’t promoting your blog posts, you will not see enough traffic, engagement, and conversions.
Take the time to promote and share what you have written.
Brian Dean, the founder of Backlinko, doesn’t post too often, instead he focuses more on promoting his posts and getting natural backlinks. His blog ranks at the first spot in Google for some of the most competitive keywords like ‘Google ranking factors’ and ‘backlinks’.
Take promotion seriously.
8. Use Images
The analysis of one million search results revealed that posts with at least one image ranked better than posts without any image. Make sure that every post that you publish has at least one image.
Though posts with images get shared a lot, but adding more images, generally, do not make much of a difference. You need to use relevant images in the right proportion.
As much as 85% of the images (and other types of visual content) are shared by users and not brands. Provide your readers with something to share on Pinterest, and other social sites.
Blog posts with images get 94% more views than their counterparts. Your blog posts need images, do not ignore them.
9. Use Videos
Videos are powerful blogging tools. They convert, and are best for building engagement with your readers and customers.
Martin Shervington, the founder of Plus Your Business, has a great habit of conducting interviews and later on converting them into mini-courses. He has been doing it with the help of Google Hangout on Air.
This makes it easier for his followers to get the gist of the interview easily by watching a short video.
10. Solve A Problem
Instead of blogging about just any topic that comes to mind, it’s a great idea to focus on your customer’s pain points. Identify their problems and give them solutions. If you do this consistently, they will share your content – undoubtedly.
Brian Clark says:
“Understand your audience better than they understand themselves. It takes a lot of upfront research, and often means being a member of the very tribe you’re trying to lead – but it pays off.”
You must understand your target audience and for that, you have to conduct surveys, ask questions, interact with them on social networks, and do whatever it takes to understand their needs and problems.
One nice idea is to post a question on social media or share a post and see the response of your followers. Why not ask them directly to share their biggest challenges?
Joel uses the same technique to write new blog posts based on the response of his followers on his latest tweets.
11. Use Simple Language
Interesting blog posts are easy to understand. Therefore, you should use simple language and common words and phrases in your post, so that everyone can understand you better.
This ad by David Ogilvy is a perfect example of using clear and simple language. It doesn’t matter what you’re selling and how much it’s worth – make it conversational, not a monologue. The content must be easy-to-understand and must speak for itself.
Refrain from using jargons, complex sentences, and juicy words.
Flesch-Kincaid readability scale is a wonderful tool that gives you a good idea of where your blog post stands in terms of readability.
12. Use Power Words
Power words persuade the readers. They catch people’s attention. They stand out from the rest of the text. Don’t ignore them!
You should never write a blog post without using several power words.
All the power words in this ad above from David Ogilvy are underlined. See how these words hit your emotions. This is how your blog posts should look like.
Use at least one power word in the headline, and then use them throughout the blog post.
13. Make Audio Versions of Your Posts
Convert your blog posts into audio files and add them to the podcast feed. Or you can share these files on social networks with your readers.
The bloggers who are converting their blog posts into podcasts are seeing 2000% increase in exposure, with massive reader engagement.
The good news is that this technique is still new. Make sure you try and implement it before your competitors do.
It doesn’t cost you a lot to generate the audio versions of your blog posts. You can try NaturalReaders.com – it’s a handy tool for this job.
Perhaps the most salient concern right now is how to execute these powerful blogging tips. But they’re pretty straightforward.
Yes you’ll need to invest your time, effort, and resources to make every “tip” work for you, but you’ll be happy with the results at the end of the day.
Trust me, blogging isn’t as hard as it used to be. Why?
Because a huge part of the complicated things we used to do manually can be automated now. More so, all of the necessary research study has been done for you.
You can plug in on what others have researched and documented whenever you’re creating a blog post, as long as you reference the data source. And you’ll instantly improve your personal brand and become the go-to expert in your niche.
Which of these blogging tips do you find most “powerful?”
Share your thoughts in the comment box below.