Growth hacking is not as shady of a concept as it sounds like. Far from it.
It’s not for those who are looking for instant results or shortcuts in their business. Growth hacking is simply a creative way of simplifying and improving your marketing strategies to achieve sustainable growth.
The keyword is “growth.”
A true growth hacker is a very creative person. He’s smart, calculative, and works harder in a smarter way. Hardwork is an essential ingredient in any worthwhile quest – be it customer acquisition, sales, or customer service.
Most people wish they were growth hackers. Probably because of the respect they’ll command. Some other people desire to become the catalyst that transforms their own business and their clients’.
Okay, still wondering about how you can become a master at growth hacking? Give me 3 minutes of your precious time, let me show you.
1. Become excessively soaked in thoughts of knowing more
If you want to grow your business, you need to invest both time and money. According to Regalix, “B2B marketers are more inclined to invest in digital marketing.”
And it doesn’t matter the set of customers you serve, don’t sail through the sea of life without a compass.
Things can’t change unless you apply a force of push or pull. It doesn’t matter how much pleasant wishes you send into the sky, if you’re not excessively soaked-in to know more, you can’t learn and get great results as a growth hacker.
Desire is what drives people to explore the world. Most business owners find it difficult to read a long-form content, to them it’s a waste of time.
But you can’t be that way and expect the miracle-power of growth hacking to fall on you.
Get going. Read every material that comes your way, including non internet marketing materials. Knowledge is everywhere – if only you dare to explore.
Remember that what you’re basically doing is sending strong creative gems into your brain. You can’t imagine what would happen when your brain is full.
When you become conversant in virtually every subject and top that is relevant to you, then know that you’ve entered the realms of growth.
2. Study challenging case studies and learn from them
Where you’re today is the direct result of different experiments, experiences, and concepts, which you were a part of. And to get ahead and devise profitable means to growth a business, you need to dare.
However, you don’t have all the time to learn from your own experiences, because you might not have the opportunity to make adjustments. But you can delve into other people’s world. To learn. To explore.
When you study challenging case studies from online marketing influencers, there will be moments of quietness and pauses.
As an example, you can’t read Brian Dean’s Skyscrapper Technique; a strategy that helped him increase search traffic by 110% in 14 days” and remain the same.
Unless you’re the lazy type, BUT if not you’ll be challenged to put that technique to work.
Without a doubt, this case study is challenging, because a lot of time is required to research, find low-quality content, and develop strategic plans for upgrading a piece of content.
I may not be a popular growth hacker to everyone, but through several challenging case studies that I’ve studied, my sense of reasoning had been upgraded. And my business has experienced an upward and forward growth only.
3. Subscribe to authoritative growth hacking newsletters
Email marketing is an effective inbound marketing strategy. Because it helps you reach the right audience, anytime you want and bring them back to your site.
That said, the folks at Positionly says that growth hacking is the future of inbound marketing.
To a large extent, they’re right. Because emails are “sacred” to growth hackers, bloggers and content marketers alike. It’s their own virtual asset.
Marketers who value their email subscribers will go the extra length to provide enormous value, while asking for nothing in return. Neil Patel does this too well.
Though, SEO has evolved over the years, social media networks bring in new rules of engagement, but as marketers, we still believe that “the money is in the list.”
But it’s our perception.
Growth hackers share their most cherished ideas, thoughts, tricks, and experiments with list members. If you’re not subscribed to their list, you can’t get these insider letters.
The two of the best growth hacking newsletters that have awesome information are:
- Growth Hack A Week: One Growth Hacking Idea a Week to Your Inbox
- Morgan Brown’s growth hacking strategies
When you subscribe to any or both of these lists, get creative as well. Don’t just look out for the next strategies, rather, learn how these ‘influential’ marketers craft their subject lines, the content of the email, and the call to action (if any).
If you stay put and willing to learn and implement tips, you’ll have mastered the basics of growth hacking without paying a dime.
4. Enroll into a growth hacking course at Udemy
Still trying to grow a startup or even your own blog?
There is no rule that says you can’t apply growth hacks in your posts to generate more readers and build a loyal audience.
So far, I’ve shared some of the proven ways you can learn growth hacking. Isn’t that enough?
Well, you can speed up your learning process at growthhacker.tv. You can catch up with Jonathan Mizel, Ryan Hanley, Dan Harris, and a whole lot of successful online entrepreneurs who have a thing or two to teach and inspire you about growth.
Better yet, find a relevant growth hacking course at Udemy, enroll and learn at your own pace. You’ve nothing to lose. Just enter your keyword (i.e., growth hacking) into the search box. Then click on the “search” icon.
Next, choose from the list of courses, and check its popularity (how many students enrolled and the reviews).
I love Udemy’s courses because they’re laid out in modules. You can jump from one module to another. And the video lessons are usually short (about 5 minutes) and value packed. Most of the skills that I have today I learned from Udemy. Why not learn growth hacking from there. Will ya?
If you’ve the opportunity to work with growth hackers who have proven records, then trade everything you ever have and go for it. Guys like Noah Kagan, Elliot Smukler, Andy Johns, and others on this list can help you become a master in no time.
Well, it’s because these successful and creative marketers have grown products up to millions, and generated over 100 million blog readers.
Caution: Growth hacking is not a destination, but a journey. The end result doesn’t interest as the process, the challenges and lessons learned. While you’re on the hot seat, steer clear of 101 stuff, and delve into advanced marketing techniques.
That’s where your future lies. You’re strong. You’re creative. Affirm it today, because it’s what will open up your creative world – where your only focus is on Growth.
As usual, I would love to hear from you. Which other ways can someone learn growth hacking without breaking the bank?