Can I be straight up with you?
Organic search traffic is powerful. I grew my clients’ websites to well over 100,000 monthly visitors through SEO.
Search engine optimization relies heavily on creativity and capturing people’s attention.
Once you’re able to understand user intent, your strategy becomes advanced, because you’ll be way ahead of your competitors who simply optimize their web pages with keywords.
But that’s not all there’s to SEO.
There’s more. Way more.
If you’re still striving to generate organic leads, this article is for you. Whether you’re a beginner or pro, lead generation is a continuous process, and it’s not easy.
In fact, a study by VTL Design found that out of 100% of traffic generated to a website, only 4% are likely to convert.
Google can send you a continuous stream of qualified leads. It’s left for you to build relationship and persuade them to purchase your products and services.
Perhaps you’ll understand how targeted search traffic is when you become successful at it.
And for that to happen, you need a proven strategy. If you wish to get the best out of search, you need to optimize virtually every part of your website, and not the so-called important pages.
As far as I’m concerned, every page on your website is important.
You can boost lead generation through effective search engine optimization. For example, Bariatric Surgery Practice prior to working with Lead to Conversion (LTC) had lost about 50% of Google search traffic.
After implementing an effective SEO plan, the organisation increased Google search traffic by 66%, new users increased by 73%, and they also recorded a 45% increase in conversions.
That being said, I want to show the 6 search optimization tips that will rightly position you to drive organic traffic to your website.
Let’s dive in…
1. Focus on a Specific Niche
Here’s why being focused on a specific niche is critical:
Millions of people use the internet everyday. A study conducted by ONS in 2010 showed that approximately 31 million people purchased goods or services online. And 67% of consumers use search engines in their product research leading to purchase.
But there’s more. According to PwC Total Retail Survey 2016, 54% of the 23,000 shoppers surveyed in 25 countries buy products online weekly or monthly.
But guess what?
These ardent online shoppers aren’t confused. They know exactly what they’re looking for, and to a large extent can only buy from a credible website or trusted brand.
Truth is, focusing on a specific niche improves your brand image. It makes you credible – giving people the nudge to purchase from you.
In the same vein, if you want Google to send you rich and motivated search users, you need to stay focus.
For example, if you’re a B2B consultant, then as much as possible, stick to that (B2B consulting). Create compelling content on this subject consistently and you’ll establish your authority.
However, creating useful content in a focused niche brings you to the spotlight.
In fact, if your content is truly helpful, users will share it on social media, link back to it, talk about it, and Google will have no other option than to rank it in its first page.
In my personal experience, I learned through trial and error how difficult it is to create valuable content when you’re not focused on a particular niche.
Interestingly, a recent data from Ascend2 shows that 72% of marketers see relevant content creation as the most effective SEO tactic.
Why complicate your content creation process when you can focus on a specific niche and nail it all the time?
The choice is yours.
2. Optimize Your Web Pages With Relevant Keywords
I see keywords as the oil that powers your search traffic engine.
Though you’re not expected to stuff keywords on your pages, but failure to optimize the said web pages will deprive you of quality traffic.
Long-tail keywords are the easiest to rank for. I know that you’ve heard so much about these search phrases, but do you really use them?
Here’s a typical scenario:
Let’s assume that you want to create content to address the search phrase “email marketing.”
As I write this, there are well over 54 million web pages competing for this keyword. Don’t even try to outrank the top 10 results, except you’re Entrepreneur, Forbes, and the like. Hey, if you’re reading this post, then you’re just like me.
So what about the long-tail variations of the same keyword “email marketing?”
An example is “email marketing methods for plastic surgeons.” Let’s see the level of competition:
You can see that the long-tail keyword isn’t as competitive as the head keyword.
Therefore, optimizing your web pages with these search terms will improve your organic rankings.
Note: Generally, long-tail keywords don’t have huge search volumes. But even if it’s just 10 searches per month, be rest assured that the searchers are targeted and ready to sign up, download your software, purchase your product, or become loyal to your brand.
So how do you optimize your web pages with long-tail keywords, and not face over-optimization penalty from Google?
Well, to be honest with you. Integrating your primary keywords can be tricky, and even risky. Because Google might misinterpret what you’re doing.
But don’t fret and pack your bags yet. A2Z Thinkers reveals the right places to add your keyword – as long as you make it read natural. This illustration makes it clearer:
- Add keyword in the title. Make sure that it reads naturally. If it doesn’t, get rid of it.
- Add the keyword phrase in your URL.
- If you can, add the keyword phrase to your Heading Tags (<H1>, <H2>…).
3. Interlink Your Web Pages
Through effective on-page optimization best practices, you can get the most out of your web pages. By the way, on-page SEO takes up approximately 15% of the search engine ranking factors.
So how on earth do you begin the process of on-page SEO?
I thought you should know by now.
Interlink your web pages.
I’m referring to deep links to internal pages on the same website.
In other words, when you create a new blog post, find other relevant posts that you’ve published in the past week, month, or years ago and link to them.
In the same vein, open your archived posts, edit them in the WordPress editor and link to your latest posts. Here’s how Neil Patel interlinks his blog post pages:
If you make it a habit to interlink your internal pages, you’ll improve your search traffic and rankings. Google wants you to do it. Users will appreciate it, especially if the deep links are relevant and actionable.
Yes, content creation is no longer an option, but a necessity. However, internal linking is what you need to execute before hitting the ‘publish’ button.
What’s the difference between a good internal linking and a poor one? This chart clarifies it for you:
My primary piece of advice is that you need to interlink content pages that are truly useful and relevant to the topic under discussion.
Don’t do it recklessly. While all deep links should encourage your readers to eventually click and read, you must not be pushy or use any form of hype.
Deliver value and people will gladly click to check out your internal links and other helpful resources.
4. Use a Permalink Structure That Includes Keywords (See This Article’s URL)
A permalink is simply a permanent link to an individual blog post that remains unchanged in the future.
In case you’re new to SEO, here’s what permalinks look like in the search results:
A static link should be structured with care.
Because it can’t be changed in the future. The title or headline can be tweaked, since they’re not a directive to search engine spider – but the permalink remains the way it is.
When formatting content on WordPress editor, WordPress uses your whole title in the permalink. But that’s not a good on-page SEO.
You should click the “edit” tab and use your keywords there. To appear natural, use the keyword and add modifiers.
Here’s an example of a search-friendly permalink from Copyblogger:
Have you fully embraced SEO yet?
If yes, then it’s important to know the benefits you stand to gain with a good SEO strategy.
In order to enjoy these benefits, make sure you avoid these types of permalinks:
5. Improve Your Site’s Loading Time
Is speed really important to improved search performance?
Yes it is.
Most importantly, fast loading sites are effective for better customer engagement. Infact, an exclusive study shows that 47% of people expect a web page to load in less than 2 seconds.
Several industry reports have also shown that slow loading web pages impact a site’s conversion rate – in terms of sales and brand perception.
According to a research by Aberdeen Group, a second delay in website loading time, can cause a 7% decrease in conversions, 11% decrease in pageviews and 16% decrease in customer satisfaction.
What would you expect if your web pages take more than 2 seconds to load? Obviously, you’ll lose lots dollars per day.
One quick way to make your website insanely fast is to get rid of unnecessary plugins and non essentials from your WordPress site.
Ideally, you should enable compression.
Using deflate or gzip, it’s possible for you to compress resources on your database and lower the number of bytes a specific page is transferring over a network.
Although, you’re required to optimize your content before compressing it.
Here are a few important things you need to do right away to ensure your web content compresses effectively:
There are several other ways to speed up your page loading time. One of the proven ways that worked for one of my clients is to spread static content with CDNs.
When different servers exist at different locations or places in the world, it becomes easy to serve the audience in a particular place. Result: blazingly fast web pages.
For example, if you start using CDNs today, it means that when someone in Australia visits your website, the particular page will be served from a server in Australia, and not United Kingdom. This makes the web page to load up quickly and display for the user to enjoy.
6. Optimize Your Images For SEO
Images are a form of visual content.
Make no mistakes about it. Images play key role in search engine optimization. Firstly, Google has a dedicated search engine for images. Secondly, 90% of information sent to searcher’s brain is visual.
Both written content and visual content help search users in their quest for solutions. One data shows that search has 82% impact on customer’s purchasing decisions.
Digital marketing is becoming more competitive than ever. Because the mode of entry is simple. Anyone can start a website and a small business online with less than $100. It’s damn possible!
You need to prove your expertise and help your customers.
That’s the only way to thrive. If you’re not prepared to solve people’s problems, then you should go get a 9 – 5 job.
A large pool of information that informs the buyer is readily available online. So you need every resources (text, video, podcasts, images, and more) to entice your customers.
Imagine the amount of traffic you’ll drive to your website if your image appears at the top of the image’s organic search results:
Optimizing your images for SEO is critical.
An image they say spices up a thousand boring words. You’ll bore readers with text-only content. Why not integrate relevant images, and make your content more valuable and fun to read?
So how do you optimize your images for SEO?
Here’s are two helpful resources to guide you:
Don’t add unoptimized images to your WordPress single posts. It’ll hinder your search performance, no matter how little.
Remember that whenever Google finds an image that lacks a descriptive file name or an ALT tag for example, it’ll crawl and analyze the copy surrounding the image.
That’s why you should use captions. Search engine spiders use them to determine what a particular page is all about.
There you’ve it. The six effective search engine optimization tips you should execute today.
You don’t want to do all of these without developing a strategy that will guide you. SEO strategy isn’t another fancy term.
Rather, it’s simply the plan you put in place to help you understand your audience, research keyword, create and publish compelling content, as well as market the content to bring in qualified leads.