You already know marketing is the lifeblood of any business. But in the competitive business world, bare-thread marketing is no longer enough. Automated marketing is the new marketing tool that’s helping small businesses to run successful marketing campaigns without breaking the bank. Likewise, the larger enterprises are leveraging on automated tool so as to foster closer ties with their customers and improve their sales process in its nascent stage. Even then, implementing a successful automated marketing campaign requires a deep understanding of the whole process. Anything to the contrary almost always results to loss of sales, squandering of resources and strained relationships with clients. To save you the troubles, this guide runs you through the basics of automated marketing. Read on.
What Is Automated Marketing Anyways?
In its very basic form, automated marketing is use of purpose-built computer programs to execute, manage and automate repetitive
marketing tasks such as emailing new customers, updating clients on product development as well as propping up social media-to-
email programs. Essentially, automation of the marketing processes eliminates the manual processes that are labor and time intensive.
Automation helps your organization to not only reduce the workforce that’d be required to carry out the tasks but also helps you keep tabs on the progress of marketing tasks, boost your operational efficiency and certainly grow your company’s revenue margins.
Understand that automated marketing is not just about use of software.
It’s an open secret that today’s businesses ride on technology. In automated marketing though, having strategic marketing dimensions
is just as paramount as having the marketing software in place. This means that whichever marketing messages to be run by the software should nurture prospects by strategies that are just as structured and tactical as marketing in person. This helps draw in clients rather than make them feel alienated.
Keys To Successful Marketing Automation
Understand your unique marketing goals before installing the program
What are your specific marketing needs? What are your clients’ needs and requirements? Just as your sales force would alter marketing messages to suit prevailing market situation so should your preferred program help you attract clients. For instance, if you deal with agricultural output, the program should help tailor your campaigns and send them to a preferred list, say your past buyers.
Leverage on the program to scale your marketing efforts
Automated marketing is not an end to itself. Rather, it’s an amazing tool to help you scale up your marketing campaigns without incurring a huge cost. That’s why you should leverage on it to reach as big a market as you can. This does not only generate more leads but also helps you make the most of available resources.
Work on impressing the real person on the receiving end
Automation definitely helps keep track on your marketing campaigns such as text messages, email campaigns, Facebook posts and more. Even then, you should always strive to reach and appeal to the live person on the receiving end rather than just bombard them
with marketing messages. This increases chances of converting leads to sales and create a base of satisfied, repeat clients.
Refine your marketing tactics to suit the market
Your organization’s product and service catalog will certainly change from time to time. How do you keep your clients posted on the same? How do you even deal with stiff competition in the market? Certainly it’s only through refining your tactics to suit the existing business environment.
Automated marketing has become a buzz in the business world. But before you can take a plunge into this niche, gain an understanding of what entails this marketing strategy. This guide gives you a start point.