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What I want to show you right now is a very quick and easy Facebook advertising strategy that will get you your next 100 best patients.
Facebook allows you to target by demographics, by location but also by interest and financial status. So what you can do is you can literally target the most ideal type of customer that you want to come into your cosmetic surgery practice. And you can send them advertising on their phone, on their computer, everywhere where they would use Facebook. So let me show you exactly how that works.
Let’s imagine you’re in the Los Angeles area so we just put Los Angeles right here. Now, let’s imagine your most ideal customer is going to be someone in their early thirties to late forties, maybe even early fifties. That way you’re going to get a good few years out of a life time out of that relationship. So let’s say, they’re 38 to 54, and obviously the majority of them are going to be women so let’s just assume that right off the bat.
Now, the most ideal customer for your chances are their interests are going to lie in, fitness fads, high fashion and luxury fashion. So, let’s take a look at Zumba the fitness fad, Pilates, women who are interested in Christian Louis Vuitton and Louis Vuitton. Chances are that’s going to make up your most ideal audience; women who are already to spend money on fitness and fashion.
Now, the piece of resistance is the financial targeting. So what you can look at is women who have a house hold income above $150,000 a year with a net worth of over $500,000, and let’s actually look at $100,000 and up. So, $100,000 and up with a net worth of $500,000. These women have money to spend, and if they’re into fitness and fashion they have money to spend on both. So, in this case we’re looking at 3,500 to 4,000 monthly active women, with your ideal targeting in the Los Angeles area who would be a perfect fit for plastic surgery.
All you have to do is click this green Create Now button, and show them the right way. It’s literally that simple.